Overview

We partnered with Provuu to launch a unique AR snow goggle, through an integrated marketing campaign in a tight time window: Kickstarter marketing campaign, paid ads, social media, content, email, event support, collateral.

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Solution

• We ran an integrated marketing campaign to build a prospect list in 2 months and convert from 'Black Friday' through the new year.
• Launched paid Google and Meta ads campaigns targeting key snow sports enthusiasts in N. America and Europe.
• Generated an email list, creating sequential drips, a viral sharing contest and Kickstarter offers and campaign updates.
• Created video, static and print ads, content, and collateral designs for social media, print publications, partnerships and trade shows.
• Developed landing pages and lead-gen website elements.

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Results

• Launched the Provuu brand commercially, achieving 650% of the Kickstarter campaign goal.
• Built credibility with investors, the snow sports industry and an engaged community of skiing, snowboarding and snow sports enthusiasts.

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